About |

Turning care around

Haan is part of a new generation of companies that want to build a better future for the planet and humanity. That means a disruptive approach to the way a business is conceived: being part of the game & the solution.

Our claim defines a social engagement in a outdated industry that has turned its back on the people. On one hand we are reiventing personal care products with high levels of design and innovation; on the other, we are creating a social change in developing countries. ‘Turning care around’ keeps in mind both sides of the coin.

The founders

Eric Armengou and Hugo Rovira joined forces last decade to set up a fashion distributor that today trades half a dozen shoes and accessories firms in Spain and Portugal. In 2018 they met for lunch on a rainy day in their hometown, Barcelona, and devise a life project to wake up every day with the same passion of any marvelous adventure.

They decided to take the leap from fashion to personal care and shake-up the market with a business model that bridges economic benefits with social commitment.

Why water

Water is a primary component to generate life and development. Clean water and sanitation is United Nations’ Sustainable Development goal #6. Nowadays the problem affects 40% of the world’s population, an alarming figure that is projected to rise as temperatures do.

Although water covers 70% of our planet, only 3% is fresh, and two-thirds of that is tucked away in frozen glaciers or otherwise unavailable for use. Not only does the lack of access to safe water means a survival problem, but also poor health conditions, locking education and economic downturn.


Our country is known for having a long tradition regarding the beauty and care industry. HAAN's research and development team works closely with local laboratories to launch innovative care products.