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Turning
care
around

We are part of a new generation of companies that aim to define a better future for the planet and humanity. For us, this means defying an outdated industry with a disruptive approach that puts people in the center of its equation.

Read our manifiesto

We keep in mind both sides of the same coin.

Ready to care

Ready to change

  • 1 Bottle

    30ml

  • 134 liters

    of clean water

  • Water
    wells

20% of our profits fund water
projects in developing countries

    Reinventing established categories with a unique DNA

    Easy

    Easy-to-use care products to take along with you.

    Reinventing established categories with a unique DNA

    Trendy

    Colorful, sleek and timeless design that acts a stylish complement.

    Reinventing established categories with a unique DNA

    Scented

    Fresh fragrances that connect with your emotions.

    Reinventing established categories with a unique DNA

    Conscious

    Created with the people and the planet in mind.

It's good for you and also for our planet!

A disruptive approach

We believe that to create a lasting change, we need a new approach: Less is More.

Together we can help leave a disposable culture behind and buy products to treasure for a lifetime.

Our goal is to make products of such cool design that customers prefer to reuse their packaging rather than throwing them away to buy new ones”- Eric and Hugo, cofounders of HAAN.

Natural
Origin

Refillable

Recycled
and
Recyclable

Rethink

Thoughtfully curated products created to be as sustainable as possible.

  • Formulated with clean and natural ingredients
  • Long-lasting and premium design
  • Recycled and recyclable materials
Reduce

Reduced production and waste thanks to the introduction of refill pouches.

  • 89% less used plastic used
  • 80% less water and energy used
  • 15% cheaper than PET Bottles
Reuse

Buy once and use for a veeeery long time. Refill up!

  • Every refill pouch extends the life of your bottle up to 3 times
  • Less plastic, less price, more lifetime
Recycle

Whenever your bottle is no longer usable, feel free to recycle it!

  • Bottles made with Polypropylene (PP5) plastic which is 100% recyclable
  • It's good for you and also for our planet!

Meet Eric
and Hugo

Find more about our Purpose